Consumer Insights Researcher | Parent Interviews for New Consumer Brand

I'm developing a new consumer brand in the personal care space am looking for an experienced Consumer Insights Researcher to help validate the concept before product development.

The project will include:

- Developing an interview guide

-Recruiting parents of children ages 9–16 to participate in interviews

-Conducting customer interviews

-Identifying customer pain points, buying behaviors, objections, and opportunities

-Gathering feedback on the overall product concept, branding direction, messaging, pricing, and purchase intent

-Summarizing findings into a concise report with recommendations, including recurring themes, key customer insights, buying motivations, objections, willingness to pay, budget expectations, priorities, and actionable recommendations for product development, brand positioning, messaging, and marketing.

I'll provide the business concept, target customer, and initial branding direction.

Preference will be given to candidates with experience in consumer packaged goods (CPG), personal care/cosmetics, or children's/family products. If this applies to you, please mention it in your proposal.

Please send a concise response that includes:

-Whether you've completed similar consumer research projects

-Any relevant industry experience

-Your general approach to projects like this, and to compiling the list of interviewees

-Your availability and when you could begin

-Recommended number of interviews, timeline, deliverables, and fixed project price

I’d prefer a fixed-price project with the potential for additional work as the business develops. Thanks!