[Remote] Director Lead Generation & Marketing (Remote / Jacksonville, FL)
Note: The job is a remote job and is open to candidates in USA. Apellix is a U.S. manufacturer of semi-autonomous drones that perform dangerous work at heights. The Director of Lead Generation & Marketing will own demand generation strategy, execution, and results, working closely with executive leadership to grow qualified lead volume and optimize marketing efforts.
Responsibilities
- Manage and optimize Google Ads, scale Meta/Instagram native lead form campaigns, scale Microsoft Ads, and evaluate LinkedIn Lead Gen for enterprise buyers
- Own GA4, conversion tracking, UTM discipline, and attribution across channels
- Build the reporting that connects marketing spend to pipeline and closed revenue in our CRM (Hubspot)
- Increase Apellix’ presence in AI search engines
- Write and place articles in the industrial trade publications where our buyers live
- Own Instagram, Facebook, TikTok, LinkedIn, and YouTube strategy and posting cadence
- Drive registration, promotion, and follow-up for live demonstration events, trade shows, and partner co-marketing
- Build lead nurture sequences, manage our customer and prospect email programs, and improve lead-to-opportunity conversion in partnership with sales
Skills
- 6+ years in B2B and/or B2C marketing with at least 3 years owning demand generation and a pipeline number
- Hands-on, current expertise in Google Ads and Meta Ads
- Strong GA4 and conversion-tracking skills
- Excellent writer
- Experience marketing high-ticket B2B/B2C products (industrial equipment, hardware, SaaS with long sales cycles, or similar)
- Self-directed builder mentality
- Experience with industrial/construction/energy audiences
- Video content production
- Marketing to government or defense buyers
- AI search optimization
Benefits
- Performance bonus tied to lead and pipeline goals
- PTO and federal holidays
- 100% paid healthcare
- Free counseling
- Telehealth
- 401(k)
Company Overview
